These tiers represent different levels of planning, publishing, monitoring, response coordination, and reporting. They are tailored once you confirm your audiences, channels, objectives, review process, content resources, and public-response responsibilities.
A managed communication workflow
Work begins with brand and channel access review, audience priorities, content themes, approval ownership, escalation rules, and a practical publishing cadence. A calendar gives internal reviewers visibility before content is released. Creative formats, copy volume, platform count, response hours, community management, and campaign responsibilities are agreed in the proposal.
Social Essential establishes a consistent publishing baseline. Social Engagement adds active monitoring, response workflow, and performance iteration. Social Strategic is for multi-channel or governance-sensitive programs needing stakeholder coordination, escalation visibility, and deeper reporting. The tiers do not promise reach, follower growth, or lead volume; platform algorithms and audience behavior stay outside agency control.
Monthly reviews connect channel activity with website traffic, enquiry actions, common audience questions, and recurring grievances, so future communication is based on evidence rather than posting volume alone.