Paid media works best when the objective, audience, offer, landing experience, budget, and conversion measurement are clear before campaigns begin. These package levels represent increasing planning, management, and reporting depth; they are not pre-priced ad bundles.
What happens before launch
The baseline review covers account access, previous activity where available, target locations, audience intent, negative terms, conversion actions, landing pages, analytics consent, and brand or regulatory constraints. Campaign and advertisement structures are then prepared for approval. Media budget stays separate so you retain control over platform spend.
Starter suits a focused objective and limited campaign set. Growth provides more optimization capacity, landing-page coordination, and review frequency. Enterprise is for multiple services, locations, audiences, or platforms needing stronger governance and stakeholder reporting. Exact deliverables, channel mix, creative volume, and cadence are confirmed in the proposal after discovery.
Performance is reviewed through agreed indicators — qualified enquiries, cost trends, conversion rate, search-term relevance, and landing-page behavior. Results depend on competition, budget, demand, offer strength, and website quality, so no fixed lead or revenue guarantee is offered.